Seppelt and other Victorian brands (Treasury Wine Estates) sponsorship of Melbourne Food and Wine from ideation to delivery. Covering creative and design development, delivery of all marketing materials and roll out 12 events including all partnership negotiation, event planning, OH&S and compliance, bump in/out and on-site delivery over the 3-week festival period. Events included;

Seppelt Lawn Bar in Cellar Door and Market

The revered artisan wine bar set in the beautiful gardens of Como House over the course of 2 days. A beautiful marquee offering both wine samples and bottle purchases while a picnic style lounge area invited consumers to sit down and relax, giving wine reps the perfect opportunity to engage. Picnic basket, cross promotional offers with Milawa Cheese encourage full bottle purchases while our T’Gallant head winemaker performed masterclass wine tastings on the main stage. The Seppelt Lawn Bar was invited back in 2014, hosted this time at Flemington Racecourse.